TELLING STORIES
Creation of the key visual concept for the HSE Design Festival
based on the corporate identity.
Initially, the theme of the festival was related to the game.
IDEA 1.
Abstract collapsible design,
resembling a fantastic mechanism.
A reference to the game as a process of construction,
transformation and development of flexibility of thinking.
resembling a fantastic mechanism.
A reference to the game as a process of construction,
transformation and development of flexibility of thinking.
IDEA 2 (approved).
Parametric objects. Non-figurative illustration of the
gamification process (use of game mechanics in
real interactions).
gamification process (use of game mechanics in
real interactions).
IDEA 3.
Figurative illustrations of fantastic
gaming gadgets. Also a reference
to the interpenetration of the real
and virtual worlds.
gaming gadgets. Also a reference
to the interpenetration of the real
and virtual worlds.
IDEA 4.
Gameplay as a kind of conditional sport
future, which is simultaneously connected
with virtual reality and physical activity.
future, which is simultaneously connected
with virtual reality and physical activity.
IDEA 5.
Gameplay illustration through
fantastic board game
fantastic board game
reminiscent of go or chess.
